My love affair with fashion started at 15 when I was living in Singapore. Walking through those gleaming malls filled with international brands, devouring every page of Vogue, then working after school to buy the pieces I really wanted to own and wear – that’s where it all began.

Fast forward a few decades, and while my passion for beautiful clothes hasn’t dimmed, my approach has evolved. I’ve become much more intentional about what I buy, conscious of investing in pieces that fit my life as it is now, rather than what it used to be. When I do make the occasional buying mistake (and I still do!), I move those pieces on quickly so someone else can love and wear them.

But here’s what lit the Lovett spark: watching friends – myself included – struggle with how to part ways with wardrobes full of quality pieces they’d outgrown. I thought what if there was a beautiful physical space where women’s preloved treasures could find new homes while they discovered pieces that reflected their current style. I saw the gap for a sustainable shopping model, where women could shop sustainably, without sacrificing style.  So in 2023, Lovett Store was born.

Why Lovett Matters It’s incredibly rewarding to see this circular fashion economy taking shape. Every day, women walk through our doors to sell clothes that no longer serve them, making extra cash while keeping beautiful garments out of landfill. That’s the magic of Lovett Store, where letting go is just the beginning of something new.